Google Ads Replaces Support Form With AI Agent
Google appears to be replacing its Google Ads support form with an AI-powered support agent. When users visit
support.google.com/google-ads/gethelp
, they are now redirected to a chat-based experience instead of the traditional support form.
This change has been observed across multiple Google Ads accounts, indicating that Google may be testing or gradually rolling out an AI-first support system.
What Is the Google Ads AI Support Agent?
The new AI support agent acts as the first point of contact for Google Ads advertisers. When the chat starts, the AI introduces itself with the message:
“I’m an AI agent for Google Ads. After you describe your issue, I’ll offer some advice. If you still need help, I can look into what options you have for your account.”
The goal is to collect issue details and provide automated guidance before offering further support options.
Is the Google Ads Support Form Removed?
Google has not officially confirmed the removal of the support form. However, practical usage suggests that the form is no longer directly accessible.
When users request to fill out a support form, the AI agent responds by asking for more details instead of showing the form. In one case, the AI replied:
“I understand you’d like to fill out a support form. Before I can look into what options you may have, it’s important for you to provide more details on your issue.”
This behavior was seen not only on suspended accounts but also on active Google Ads accounts.
Is This Change Global?
It is unclear whether this update has been rolled out globally. However, seeing the same behavior across multiple accounts suggests that this is not an isolated test and may expand further.
What Advertisers Should Know
- Google Ads support is now AI-led at the first stage
- Direct access to the support form appears limited
- Clear issue descriptions help move the conversation forward
- Human support may still be available after AI interaction
Talk to a Google Ads Expert now: +91 8010 577 577
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