Google Discover February 2026 Core Update
Google has rolled out its February 2026 Discover core update, and if your content appears in Discover or you want it to this update is worth paying attention to.
The goal is simple: make Discover more useful for readers. According to Google, early testing shows that users are finding content more relevant, trustworthy, and valuable after this update. That’s good news for websites that focus on quality rather than shortcuts.
What’s Changing in Google Discover?
This update improves how Discover selects and presents content in a few meaningful ways.
1. More Focus on Local Content
Discover will now show more content from websites based in the user’s own country. This gives local publishers, businesses, and experts a better chance to reach the right audience with content that actually matters to them.
If your website serves a specific region or market, this update works in your favor—provided your content is relevant and well-written.
2. Less Clickbait, More Substance
Google is tightening its systems to reduce sensational headlines and misleading content. Articles that rely on exaggerated claims just to attract clicks are less likely to perform well in Discover.
On the other hand, content that is clear, honest, and genuinely helpful has a much better chance of being shown to users.
3. Expertise Matters More Than Ever
One of the most important shifts in this update is how Google looks at expertise. Instead of judging a website as a whole, Discover now evaluates expertise topic by topic.
For example:
- A local news website with a strong and consistent gardening section can be recognized as an expert in gardening.
- A website that usually covers entertainment but publishes one article on gardening is unlikely to be seen as authoritative in that area.
This means you don’t need to cover everything. You just need to be consistently good at what you choose to talk about.
Personalization Is Still Key
Discover will continue to personalize content based on users’ interests, preferred creators, and trusted sources. Building a clear content identity and earning audience trust remains just as important as ever.
Will This Affect Your Traffic?
As with any core update, some websites may see changes in Discover traffic. You might notice an increase, a decrease, or no visible change at all.
These fluctuations are normal and don’t automatically mean something is wrong. The focus should stay on long-term content quality rather than short-term traffic shifts.
Current Rollout and What’s Next
Right now, the update is rolling out to English-language users in the United States. Google plans to expand it to other countries and languages over the coming months.
What Should Website Owners Do Now?
There’s no quick fix or trick here. Google’s advice remains consistent:
- Create original, useful, and timely content
- Write for real people, not algorithms
- Show depth and consistency in your chosen topics
- Avoid exaggerated headlines that don’t match the content
Websites that focus on genuine expertise and reader value are best positioned to benefit from this update.
Stay Informed
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