Google Update: Read More Links Now Appearing in Search Result Snippets
After months of experimentation, Google appears to be gradually rolling out “Read more” links within certain search result snippets. While this feature was initially spotted during testing earlier this year, it now seems to be live.
The “Read more” option does not appear on every search result, but it is visible across many listings, suggesting a phased rollout rather than a universal update. Recently, there has been a noticeable increase in discussions within the SEO community, with many users questioning whether this feature is new or part of an ongoing test.
Although Google tested multiple variations of this feature earlier, its current presence indicates that the company may be moving toward broader implementation.
When a user clicks the “Read more” link, Google directs them to a specific section of the destination webpage instead of the top of the page. This behavior allows searchers to quickly access the most relevant content related to their query, improving content discovery and user experience.
For publishers and SEO professionals, this update highlights the growing importance of well-structured content, clear headings, and meaningful on-page sections, as Google continues to refine how search results connect users directly to the most relevant information.
Here is a screenshot:
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