Microsoft Ends Advertising Mobile App in January 2026
Microsoft has announced that it will retire its Advertising mobile app in January 2026, officially shifting all campaign management to the web interface. For thousands of advertisers who depend on quick mobile updates, this change marks a significant shift in daily workflow.
Why This Matters: If you currently rely on the mobile app for fast checks, quick bid changes, or urgent adjustments, you’ll lose that convenience soon. Microsoft has already removed the app from both the Apple App Store and Google Play, which means new installs are no longer possible.
By early 2026, access will stop entirely; and advertisers who don’t prepare may experience delays in managing live campaigns, especially during critical moments.
What’s Changing: Microsoft has confirmed the following updates:
- The mobile app is no longer available on App Store or Google Play.
- Complete retirement of the app is scheduled for January 2026.
- Advertisers will lose mobile access to account data, campaign controls, and reporting.
- The web interface becomes the only platform for managing Microsoft Advertising campaigns.
- No replacement mobile tool or lightweight version has been announced.
This shift forces advertisers to work entirely through the Microsoft Advertising web UI – a platform that, while powerful, removes the flexibility of managing campaigns on the go.
What Advertisers Should Do Now: To maintain performance and avoid disruptions:
- Update your workflow so your team is ready to manage campaigns via the web interface only.
- Bookmark essential dashboards and ensure your logins work across devices.
- Train team members who previously depended on the mobile app.
- Audit your automation rules to reduce the need for urgent manual edits.
Making these adjustments early helps you avoid last-minute scrambling when the app shuts down completely.
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